How can companies balance the need for innovation and growth with maintaining a strong customer-centric focus in their work culture?

Companies can balance the need for innovation and growth with maintaining a strong customer-centric focus by involving customers in the innovation process through feedback and co-creation. They can also prioritize customer needs and preferences in their decision-making and product development processes. Additionally, fostering a culture of empathy and understanding towards customers among employees can help ensure that customer-centricity remains a core value within the organization. Finally, regularly measuring and monitoring customer satisfaction and loyalty metrics can help companies stay focused on meeting customer needs while driving innovation and growth.