In light of recent data breaches and privacy concerns, how can companies build and maintain trust with their customers when it comes to handling their personal information in the digital age?

Companies can build and maintain trust with their customers by being transparent about their data practices, clearly outlining how they collect, store, and use personal information. They should also prioritize data security measures, such as encryption and regular security audits, to protect customer data from breaches. Implementing strong privacy policies and obtaining explicit consent from customers before collecting their data can also help build trust. Additionally, companies should provide customers with control over their own data, allowing them to easily access, update, or delete their information as needed.