How can companies strike a balance between utilizing innovative technology to streamline processes and maintaining a personalized customer experience that values human interaction?

Companies can strike a balance between utilizing innovative technology and maintaining a personalized customer experience by incorporating automation for repetitive tasks while reserving human interaction for more complex or emotional customer needs. They can also invest in training their employees to effectively use technology and provide exceptional customer service. Additionally, companies can gather customer feedback to understand preferences and tailor technology solutions to enhance, rather than replace, human interaction. By leveraging technology to improve efficiency and customer insights, companies can create a seamless experience that combines the benefits of both innovation and human touch.