How can companies strike a balance between utilizing innovative technology to streamline customer interactions and maintaining the personalized touch that sets them apart from competitors in today's digital age?

Companies can strike a balance by incorporating innovative technology such as AI and chatbots to automate routine tasks and provide faster responses to customer inquiries. However, they should also invest in training their staff to deliver personalized interactions that cater to individual customer needs and preferences. Utilizing customer data and analytics can help companies tailor their services and offerings to each customer, while still maintaining a human touch in their interactions. Ultimately, finding the right blend of technology and personalized service will help companies stand out from competitors and create a unique customer experience in today's digital age.