How can companies ensure that their use of innovative technology enhances the customer experience rather than detracts from it, while still maintaining a personal touch in their interactions with customers?

Companies can ensure that their use of innovative technology enhances the customer experience by focusing on customer needs and preferences when implementing new technologies. They should also provide training and support to employees to ensure they can effectively use the technology to enhance customer interactions. Additionally, companies should regularly gather feedback from customers to understand their satisfaction levels and make adjustments as needed to maintain a personal touch in their interactions. By balancing technology with personalized customer interactions, companies can create a seamless and positive customer experience.