How can businesses balance the need for innovation in user-friendly interfaces with the importance of maintaining consistency and familiarity for users?

Businesses can balance the need for innovation in user-friendly interfaces by conducting user research to understand their preferences and pain points. They can then incorporate innovative features while maintaining consistency in design elements and navigation patterns to ensure familiarity for users. Testing prototypes with users can help businesses gather feedback and make adjustments to strike the right balance between innovation and consistency. Regularly updating interfaces based on user feedback and industry trends can also help businesses stay competitive while providing a familiar experience for users.