How can companies strike a balance between utilizing innovative technology in customer interactions and preserving the authenticity and personalization that customers value in their interactions with a brand?

Companies can strike a balance by integrating innovative technology in customer interactions while still maintaining a personalized touch. This can be achieved by using data analytics to understand customer preferences and behavior, allowing for tailored interactions. Additionally, companies can utilize AI-powered chatbots or virtual assistants to provide quick and efficient customer service, while still offering opportunities for human interaction when necessary. Ultimately, it is important for companies to continuously gather feedback from customers to ensure that the technology enhances, rather than detracts from, the overall customer experience.