How can companies strike a balance between recognizing individual achievements in customer service and promoting a collaborative team environment within their reward programs?

Companies can strike a balance by implementing a reward program that acknowledges both individual achievements and team contributions. This can be done by incorporating both individual performance metrics and team goals into the evaluation process. Additionally, companies can offer rewards that recognize both individual efforts and team successes, such as bonuses for top performers and team outings for achieving collective goals. By fostering a culture that values both individual excellence and collaboration, companies can create a positive and motivating work environment for their employees.