How can companies balance the integration of emerging technologies into their long-term CX strategies with maintaining a human touch and personalized customer experience?

Companies can balance the integration of emerging technologies into their long-term CX strategies by ensuring that technology enhances, rather than replaces, human interaction. They can achieve this by using AI and automation to streamline processes and gather customer data, but still providing opportunities for personalized, human interactions. Companies can also invest in training their employees to effectively use technology to enhance customer experiences while still maintaining a human touch. Additionally, companies can regularly gather feedback from customers to ensure that the technology is meeting their needs and preferences, and adjust their strategies accordingly.