How can businesses strike a balance between utilizing emerging technologies to improve customer experience and maintaining trust in data privacy and security?

Businesses can strike a balance by implementing robust data protection measures, such as encryption and access controls, to safeguard customer information while utilizing emerging technologies. They should also be transparent with customers about how their data is being used and provide options for opting out of certain data collection practices. Regularly updating security protocols and staying informed about data privacy regulations can help businesses maintain trust with customers while leveraging technology to enhance their overall experience.