In what ways can businesses strike a balance between efficiency and personalization when incorporating artificial intelligence and automation into their customer experiences?

Businesses can strike a balance between efficiency and personalization by leveraging AI and automation to streamline routine tasks while still maintaining a human touch in customer interactions. This can be achieved by using AI to gather data and insights to personalize customer experiences, while allowing human agents to handle more complex and emotional interactions. Additionally, businesses can provide customers with options to choose between automated and human support based on their preferences. By continuously monitoring and optimizing the use of AI and automation, businesses can ensure that efficiency is not prioritized at the expense of personalization in customer experiences.