In what ways can businesses strike a balance between efficiency and personalization in customer interactions, especially as technology continues to play a larger role in customer service?

Businesses can strike a balance between efficiency and personalization in customer interactions by leveraging technology to streamline processes while still maintaining a human touch. This can be achieved by using customer data and analytics to tailor interactions to individual preferences and needs. Additionally, businesses can invest in training their employees to effectively use technology to enhance customer interactions without sacrificing personalization. Ultimately, finding the right mix of automation and personalized customer service will help businesses provide efficient and tailored experiences for their customers.