How can companies effectively balance the use of digital tools to enhance employee performance and customer satisfaction while also maintaining a human touch in customer interactions to create a personalized and memorable experience?

Companies can effectively balance the use of digital tools by integrating them seamlessly into their operations, ensuring they enhance rather than replace human interaction. This can be achieved by training employees to use digital tools effectively and encouraging them to personalize interactions with customers. By focusing on the human touch in customer interactions, companies can create a personalized and memorable experience that differentiates them from competitors and builds customer loyalty. Regular feedback from both employees and customers can help companies fine-tune their approach and ensure they are striking the right balance between digital efficiency and human connection.