How can companies effectively balance the use of digital tools to enhance the customer journey while also maintaining ethical standards and protecting customer privacy?

Companies can effectively balance the use of digital tools to enhance the customer journey by implementing transparent privacy policies and obtaining explicit consent for data collection. They can also prioritize data security measures to protect customer information from unauthorized access or misuse. Additionally, companies can regularly review and update their data handling practices to ensure compliance with regulations and ethical standards. Overall, maintaining open communication with customers about data usage and respecting their privacy preferences is essential for building trust and loyalty.