How can companies effectively strike a balance between utilizing digital tools for remote customer experience rituals and maintaining a human touch in their interactions with customers?

Companies can effectively strike a balance between utilizing digital tools for remote customer experience rituals and maintaining a human touch by incorporating personalized communication strategies. This can include using chatbots for quick responses while also offering opportunities for customers to speak with a live representative. Additionally, companies can utilize data analytics to understand customer preferences and tailor their digital interactions accordingly. It is important for companies to invest in training their employees to ensure they can provide a seamless and personalized experience for customers, whether through digital channels or in-person interactions.