How can businesses strike a balance between using data to personalize the customer experience and maintaining a human touch in their interactions?

Businesses can strike a balance by leveraging data to understand customer preferences and behaviors, allowing them to tailor their interactions accordingly. They can also use automation and AI to personalize experiences at scale while still incorporating human elements like empathy and personalization in their communications. Additionally, training employees to use data effectively and empowering them to make decisions based on customer insights can help maintain a human touch in interactions. Overall, businesses should focus on using data to enhance, not replace, the human element in customer interactions.