How can companies ensure that their data-driven personalization strategies enhance the customer experience without compromising privacy and trust?

Companies can ensure that their data-driven personalization strategies enhance the customer experience without compromising privacy and trust by being transparent about the data they collect and how it will be used. They should obtain consent from customers before collecting their data and ensure that it is secure and protected. Companies should also prioritize data security and compliance with regulations such as GDPR to build trust with customers. Additionally, they can offer customers control over their data and allow them to opt-out of personalized experiences if they prefer.