How can companies strike a balance between prioritizing cybersecurity measures and ensuring a smooth user experience for their customers in an increasingly digital world?

Companies can strike a balance between prioritizing cybersecurity measures and ensuring a smooth user experience by implementing user-friendly security measures such as two-factor authentication and secure login processes. They can also invest in robust cybersecurity tools and regularly update their systems to stay ahead of cyber threats without compromising user experience. Additionally, companies can educate their customers about the importance of cybersecurity and provide resources to help them protect their personal information while using digital services. By prioritizing both cybersecurity and user experience, companies can build trust with their customers and maintain a secure online environment.