How can companies effectively balance the integration of CX values into their corporate culture with the need to drive profitability and growth, and what role does leadership play in ensuring alignment between customer experience initiatives and business objectives?

Companies can effectively balance the integration of CX values into their corporate culture by ensuring that customer-centricity is a core part of their overall strategy and values. This can be achieved by aligning CX initiatives with business objectives, such as increasing customer retention and loyalty. Leadership plays a crucial role in ensuring alignment between customer experience initiatives and business objectives by setting the tone from the top, providing resources and support for CX initiatives, and holding teams accountable for delivering on customer experience goals. Ultimately, a strong customer experience culture can drive profitability and growth by creating loyal customers who are more likely to repeat purchases and recommend the company to others.