How can companies effectively balance incorporating customer input into their product development process while also maintaining their own brand identity and vision for their products?

Companies can effectively balance incorporating customer input by using a combination of market research, surveys, focus groups, and customer feedback mechanisms to gather insights. They should prioritize customer needs and preferences while also staying true to their brand identity and vision. It is important for companies to communicate openly with customers about their product development process and explain how their feedback is being used. By striking a balance between customer input and brand vision, companies can create products that resonate with their target audience while staying true to their brand values.