How can companies strike a balance between utilizing customer feedback for employee evaluations and maintaining a positive and supportive work environment?

Coaching
Companies can strike a balance by ensuring that customer feedback is used constructively rather than as a punitive measure for employees. They can implement a system where feedback is used for coaching and development rather than performance evaluations. Additionally, creating a culture of open communication and support within the workplace can help employees feel empowered to address feedback and make necessary improvements. Ultimately, companies should prioritize employee well-being and growth while also valuing customer input to drive continuous improvement.