How can businesses balance incorporating customer feedback into their product development process while also staying true to their original vision and brand identity?

Businesses can balance incorporating customer feedback by using it as a guide rather than a strict roadmap. They can prioritize feedback that aligns with their vision and brand identity while still being open to new ideas. Regularly communicating with customers and involving them in the development process can help ensure that their needs are being met without compromising the company's core values. Ultimately, businesses should use customer feedback as a tool to enhance their products while staying true to what makes their brand unique.