How can businesses strike a balance between utilizing customer data to enhance relationships and maintaining customer privacy and trust in today's rapidly evolving digital landscape?

Businesses can strike a balance by being transparent about how they collect, use, and protect customer data. They should obtain explicit consent before collecting any personal information and ensure data security measures are in place. Additionally, businesses should limit the amount of data collected to what is necessary for providing personalized experiences and continuously communicate with customers about how their data is being used. By prioritizing transparency, security, and communication, businesses can enhance relationships with customers while maintaining their privacy and trust in the digital landscape.

Keywords

customer data privacy trust transparency security

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