How can companies effectively balance the use of customer data to personalize experiences while also respecting customer privacy and building trust?

Companies can effectively balance the use of customer data by being transparent about how they collect, store, and use customer information. They should obtain explicit consent from customers before using their data and ensure it is secure and protected. Companies should also give customers control over their data and allow them to opt-out of data collection if they choose. By prioritizing customer privacy and building trust through transparent practices, companies can personalize experiences without compromising customer trust.