How can companies strike the right balance between using customer data to personalize experiences and respecting customer privacy in the age of advancing technology and data analytics?

Companies can strike the right balance by being transparent about their data collection practices and obtaining explicit consent from customers before using their data. They should also prioritize data security measures to protect customer information from breaches. Additionally, companies can offer customers control over their data by allowing them to opt out of data collection or providing options for how their data is used. Ultimately, building trust with customers through clear communication and ethical data practices is key to striking the right balance between personalization and privacy.