How can companies strike a balance between utilizing customer data to personalize experiences and respecting customer privacy and boundaries?

Companies can strike a balance by being transparent about the data they collect and how it will be used, obtaining explicit consent from customers before using their data for personalization, and giving customers control over their data through opt-in/opt-out options. They should also prioritize data security measures to protect customer information and regularly update privacy policies to ensure compliance with regulations. Ultimately, companies need to prioritize building trust with customers by demonstrating a commitment to respecting their privacy and boundaries while still delivering personalized experiences.