How can companies strike a balance between using customer data to personalize non-monetary incentives for positive CX behavior, while also respecting customer privacy and maintaining trust?

Companies can strike a balance by being transparent about how they collect and use customer data for personalization. They should obtain explicit consent from customers before using their data and offer opt-out options. Companies should also prioritize data security measures to protect customer information and build trust. Additionally, they can focus on using aggregated data rather than individual data to personalize incentives and ensure customer privacy is maintained.