How can businesses strike a balance between leveraging customer data to enhance personalized interactions and maintaining trust and transparency with their customers in the age of rapidly advancing technology?

Businesses can strike a balance by being transparent about how they collect, store, and use customer data. They should obtain explicit consent from customers before using their data for personalized interactions. Implementing strong data security measures and regularly updating privacy policies can also help build trust. Additionally, businesses should prioritize customer privacy and ensure that data is used ethically and responsibly to maintain a positive relationship with customers.