How can companies strike a balance between utilizing customer data to personalize marketing campaigns and respecting customer privacy in the digital age?

Companies can strike a balance by being transparent about how they collect and use customer data, obtaining explicit consent before using personal information, and giving customers control over their data. Implementing strong data security measures and complying with regulations like GDPR can also help build trust with customers. It's important for companies to prioritize customer privacy and only use data for relevant and beneficial purposes to avoid breaching trust and damaging their reputation.