How can international teams effectively balance the need for cultural sensitivity and localization with the desire for a consistent global brand image when developing their CX strategies for diverse audiences?

International teams can effectively balance cultural sensitivity and localization with a consistent global brand image by conducting thorough research on each target audience's cultural norms, values, and preferences. They should tailor their CX strategies to reflect these insights while also ensuring that the brand's core values and messaging remain consistent across all markets. Open communication, collaboration, and feedback between team members from different cultural backgrounds can help bridge any gaps and ensure that the final CX strategy resonates with diverse audiences while maintaining a strong global brand identity. Regularly reviewing and refining the CX strategy based on feedback and performance metrics can also help teams continuously optimize their approach for different markets.