How can international teams effectively balance the need for cultural authenticity with the desire to innovate and differentiate their customer experience strategy in a competitive global market?

International teams can effectively balance the need for cultural authenticity with innovation and differentiation by conducting thorough research on the target market's cultural preferences and values. They can then incorporate these insights into their customer experience strategy while also introducing innovative elements that align with their brand identity. By striking a balance between tradition and innovation, international teams can create a unique and appealing customer experience that resonates with diverse audiences in a competitive global market. Collaboration with local experts or partners can also help ensure cultural authenticity while fostering creativity and differentiation.