How can businesses effectively balance the use of automated digital tools with maintaining a human touch in their customer experience interactions?

Businesses can effectively balance the use of automated digital tools with maintaining a human touch in their customer experience interactions by implementing personalized automation that still allows for human intervention when needed. They can also focus on training their employees to provide exceptional customer service and empathy, ensuring that the human touch is not lost in the digital experience. Additionally, businesses can gather feedback from customers regularly to understand their preferences and make adjustments to their digital tools accordingly to enhance the overall customer experience.