How can companies ensure that the implementation of artificial intelligence and machine learning technologies in their CRM systems maintains a balance between automation and human touch in customer interactions?

Companies can ensure a balance between automation and human touch in customer interactions by training their employees to effectively use AI tools to enhance, not replace, human interactions. They can also regularly gather feedback from customers to understand their preferences and adjust the level of automation accordingly. Additionally, companies can establish clear guidelines and protocols for when human intervention is necessary in customer interactions to maintain a personalized touch. Lastly, investing in technologies that prioritize enhancing human capabilities rather than replacing them can help strike a balance between automation and human touch in CRM systems.