How can businesses effectively balance the use of automation and AI in digital customer experiences to maintain a human touch and personalized connection with customers?

Businesses can effectively balance the use of automation and AI in digital customer experiences by utilizing these technologies to streamline processes and provide personalized recommendations based on customer data. They can maintain a human touch by incorporating human customer service representatives for more complex queries or emotional support. Businesses should also regularly gather feedback from customers to ensure that the digital experiences are meeting their needs and expectations. By combining automation and AI with human interaction, businesses can create a seamless and personalized customer experience that fosters a strong connection with customers.