How can businesses strike a balance between leveraging AI technology to streamline customer interactions and maintaining the personal touch that customers value in their engagement with a brand?

Businesses can strike a balance between leveraging AI technology and maintaining a personal touch by using AI to automate routine tasks and provide personalized recommendations based on customer data. They can also invest in training their customer service representatives to effectively use AI tools to enhance their interactions with customers. Additionally, businesses can use AI to gather customer feedback and continuously improve their products and services, while still ensuring that human touchpoints are available for more complex or emotional customer needs. Ultimately, businesses should focus on using AI as a tool to enhance, rather than replace, the personal connections that customers value in their engagement with a brand.