In what ways can businesses strike a balance between utilizing artificial intelligence to enhance personalized customer experiences and respecting customer privacy preferences?

Businesses can strike a balance by being transparent with customers about how AI is being used to enhance personalized experiences while also clearly outlining privacy policies. They can give customers control over their data by allowing them to opt-in or opt-out of certain AI-driven features. Businesses should also prioritize data security measures to protect customer information and regularly review and update their privacy practices to align with evolving regulations and customer expectations.