How can companies strike a balance between utilizing artificial intelligence to enhance customer experiences and ensuring that customers feel confident in the security and privacy of their personal data?

Companies can strike a balance by implementing robust data protection measures, such as encryption and access controls, to safeguard customer data while using AI. They should also be transparent about how customer data is used and provide clear privacy policies. Regularly auditing and monitoring AI systems for any potential security vulnerabilities can help maintain customer trust. Lastly, offering opt-in options and giving customers control over their data can empower them to make informed decisions about their privacy.