How can businesses ensure that the use of artificial intelligence and machine learning in personalized customer experiences maintains a balance between convenience and privacy for customers?

Businesses can ensure a balance between convenience and privacy for customers by implementing transparent data collection and usage policies. They should obtain explicit consent from customers before using their personal data for AI and machine learning applications. Businesses should also prioritize data security and invest in robust encryption and cybersecurity measures to protect customer information. Regularly updating privacy policies and providing customers with control over their data can help build trust and maintain a positive customer experience.