How can CX ambassadors ensure that the use of AI and machine learning technologies in personalizing customer interactions maintains a human touch and does not detract from the genuine connection between customers and brand representatives?

CX ambassadors can ensure that the use of AI and machine learning technologies in personalizing customer interactions maintains a human touch by regularly monitoring and adjusting the algorithms to reflect customer feedback and preferences. They can also incorporate empathy and emotional intelligence training into the AI systems to ensure that they understand and respond appropriately to customer emotions. Additionally, CX ambassadors can encourage brand representatives to personalize interactions by adding a personal touch, such as using the customer's name and referencing previous interactions, to maintain a genuine connection with customers.