How can companies ensure that the implementation of AI and machine learning in their CX communication strategies maintains a human touch and does not compromise the personalized experience for their customers?

Companies can ensure that the implementation of AI and machine learning in their CX communication strategies maintains a human touch by incorporating human oversight and intervention in the AI processes. They can also prioritize transparency with customers about the use of AI technology in their interactions. Additionally, companies can focus on training AI algorithms to better understand and respond to customer emotions and preferences, allowing for more personalized experiences. Finally, regularly soliciting feedback from customers and adjusting AI strategies based on their input can help ensure that the human touch is maintained in customer interactions.