How can companies effectively balance the use of advanced technology like AI and machine learning to enhance customer service efficiency while also maintaining a human touch in their interactions with customers in today's digital age?

Companies can balance the use of advanced technology like AI and machine learning by integrating these tools into their customer service processes to streamline operations and improve efficiency. However, it is essential to ensure that human interaction is still prioritized, especially for complex or sensitive customer inquiries. Companies can achieve this balance by training their staff to use technology effectively and empowering them to provide personalized and empathetic customer service. Ultimately, maintaining a human touch in customer interactions can help build trust and loyalty, even in today's digital age.