How can companies strike a balance between utilizing AI technology for personalized customer interactions and maintaining a human touch in a highly digitalized marketplace to ensure long-term customer loyalty and satisfaction?

Companies can strike a balance by using AI technology to streamline processes and provide personalized experiences, while also incorporating human interaction where emotional intelligence and empathy are crucial. This can be achieved by training employees to effectively engage with customers and provide a personal touch during interactions. Additionally, companies can use AI to gather data on customer preferences and behaviors, allowing them to tailor their interactions in a more personalized manner. By combining the efficiency of AI with the human touch, companies can create a seamless and satisfying customer experience that fosters long-term loyalty.