How can businesses ensure that they are striking the right balance between utilizing AI and machine learning for customer engagement, while still maintaining a human touch in their interactions?

Businesses can strike the right balance between AI and human touch by using AI to handle routine tasks and provide personalized recommendations, while reserving human interaction for more complex or emotional situations. They can also train their AI systems to mimic human empathy and communication styles to create a more natural interaction. Regularly collecting feedback from customers and monitoring AI interactions can help businesses identify areas where a human touch is needed and make necessary adjustments. Ultimately, businesses should prioritize building relationships with customers and ensuring that AI enhances, rather than replaces, the human element in customer engagement.