How can businesses strike a balance between utilizing artificial intelligence for personalized recommendations and offers, while still maintaining a human touch to ensure authentic customer connections and relationships?

Businesses can strike a balance by using AI to analyze customer data and behavior to personalize recommendations and offers. However, they should also invest in training their customer service representatives to engage with customers on a personal level and provide a human touch. This can include training employees to actively listen, empathize, and build rapport with customers. Additionally, businesses can use AI to streamline processes and free up employees' time to focus on building authentic relationships with customers.

Keywords

artificial intelligence personalized recommendations customer connections human touch authentic relationships

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