In what ways can businesses ensure that the use of artificial intelligence and machine learning in self-service options does not compromise the personal touch and human connection that customers value in their interactions with a company?

Businesses can ensure that the use of artificial intelligence and machine learning in self-service options does not compromise the personal touch and human connection by incorporating elements of personalization into the technology. This can include using customer data to tailor interactions, providing options for human assistance when needed, and ensuring that the technology is intuitive and user-friendly. Additionally, businesses can focus on training their customer service representatives to provide a more personalized and empathetic experience when interacting with customers who prefer a human touch. By balancing technology with human interaction, businesses can maintain the personal touch that customers value in their interactions.