How can companies ensure that the use of artificial intelligence and chatbots in customer communication maintains a human touch and doesn't compromise the personal connection between customers and the brand?

Companies can ensure that the use of artificial intelligence and chatbots in customer communication maintains a human touch by incorporating personalized responses and empathetic language in their interactions. They can also provide options for customers to speak with a human representative if needed, ensuring that the personal connection is not lost. Additionally, companies can regularly gather feedback from customers to continuously improve the AI and chatbot interactions to better meet their needs and preferences.