How can businesses strike a balance between utilizing artificial intelligence and automation to enhance customer self-service options, while still ensuring that customers feel valued and appreciated through personalized and human interactions?

Businesses can strike a balance by using AI and automation to handle routine customer inquiries and transactions, freeing up human agents to focus on more complex and personalized interactions. They can also implement AI-powered tools that analyze customer data to provide personalized recommendations and solutions. Additionally, businesses can offer multiple channels for customer support, including chatbots for quick responses and human agents for more personalized assistance. By combining technology with human touchpoints, businesses can enhance self-service options while still making customers feel valued and appreciated.