In what ways can businesses ensure that their personalized customer interactions in the digital age are authentic and genuine, rather than feeling automated or impersonal?

Businesses can ensure that their personalized customer interactions in the digital age are authentic and genuine by:

1. Tailoring their communication to the individual customer's preferences and needs, rather than using generic, one-size-fits-all messages.
2. Incorporating personal touches, such as addressing customers by name and referencing previous interactions, to show that they are valued and remembered.
3. Providing opportunities for customers to provide feedback and engage in two-way communication, allowing for a more personalized and human connection.