How can companies ensure that their efforts to enhance emotional connections with customers through personalized experiences and CRM systems are authentic and genuine, rather than just a marketing tactic?

Companies can ensure that their efforts to enhance emotional connections with customers through personalized experiences and CRM systems are authentic and genuine by truly understanding their customers' needs and preferences. They should focus on building long-term relationships based on trust and transparency, rather than just trying to make a quick sale. Companies should also listen to feedback from customers and continuously improve their products and services based on that feedback to show that they genuinely care about their customers' satisfaction. Additionally, companies should train their employees to deliver personalized experiences in a sincere and empathetic manner to create a lasting emotional connection with customers.