How can companies ensure their social media engagement efforts are truly customer-centric and not just focused on vanity metrics, and what strategies can they implement to authentically connect with their audience and drive meaningful engagement?

Companies can ensure their social media engagement efforts are customer-centric by focusing on meaningful interactions rather than just likes or shares. They can do this by actively listening to customer feedback, responding to comments and messages promptly, and providing valuable content that addresses their audience's needs and interests. To authentically connect with their audience and drive meaningful engagement, companies can personalize their interactions, showcase user-generated content, and create opportunities for two-way communication such as polls, Q&A sessions, and live streams. By prioritizing genuine connections and value-driven content, companies can build trust, loyalty, and long-term relationships with their audience.